OK, there are a number of styles you could adopt when  creating sharable, viewable videos for video content marketing.  It’s going to depend on its purpose and of course its audicence. Depending on what you are trying to achive yours might be serious, informative, instructional, irreverant or just plain funny. Me? I’m always going to lean towards funny which is why liked this ad by Carlsberg.   it reinforces their tongue in cheek approach to marketing and creates a very watchable ad.

I get the impression that someone in the marketing team has been following Sons of Anarchy. Strange how and when inspiration can hit us.

Anyhow, watch the video and ask yourself the question “What would I do”?